Polar Bear Approved

Inspiring joy

Polar Bear Approved honors children’s toys and books that inspire joy. Children and adults alike know there in for a whole lot of fun when they see The Polar Bear seal of endorsement.

Evaluation process

Items will be matched (age-wise) to a panel of child judges, who must give their stamp of approval before an item can obtain the Polar Bear seal of endorsement.

When to submit

Applicants are accepted year-round and will be evaluated as they are received.

How to apply

Click here for the submission form.

Only finished products can be considered. Prototypes are ineligible.

There is a processing fee of $100.00.

Please send five samples of your product to:

Polar Bear Approved
6840 Frank Long Rd
Jamesville NY 13078

Be sure to include your submission form and Safety Certification form.   

If the safety form is omitted it will delay the process as we cannot begin the evaluation until we receive certification that your merchandise meets our guidelines. Books, audio products, and DVDs without merchandise do not need to fill out the safety form.

Note: If you have an exceptionally large product, such as an outdoor climbing structure, you will only need to send one sample (as a general rule, if it can’t fit in a typical apartment/home send one product).

Please direct any questions to Polarbearapproved@gmail.com


If your product receives a Polar Bear Approved Award a personalized in-depth blog will appear on our website and social media platforms. It will also be featured in the Aurora Sparks Toy Portfolio with a link to Amazon or to your website. Once a year, all award recipients are announced by a press release sent to a comprehensive list of media outlets.

One product per age group will be named The Polar Bear Toy of the Year.

If your product wins an award you are not required to purchase anything. Manufacturers wishing to use our trademark are free to do so for the life of the winning product at no cost and will be sent an agreement outlining terms and conditions.

Follow us as we inspire joy!